Member-only story
Did Google Search Catch a Fever?
There’s a mismatch between what people ask for and what Google delivers. It’s like you wanted double-shot latte, but you were handed decaf drip — close, but not really what you ordered.
Their search is changing and people are noticing.
I’ll start with core issue. It isn’t anyone’s fault. Though some believe it is.
Everything we create will eventually be destroyed
Because what we create — we own. (Or at least manage.)
And what we own is outlived by our own death.
This is the fate not only of our own but corporate projects too.
After all corporations have owners and power shifts hands.
Whoever starts the company won’t always be the one who owns it.
Don’t be evil was simply the original design.
What happened to Google search?
Lately things have not been the same.
Ads crowd the top of the page.
So much that finding the actual answer is nearly impossible.
Top 10 results are often the same article, just written by different sites.
Search results can feel like a minefield of clickbait.
But what about AI?
AI cannot invent new information. It can only modify its format and presentation style but not reason about the core issues.
AI content serves recycled info that’s technically correct but a little too robotic to truly hit the spot. It’s dehumanized. And Google has always encouraged us to write content written for humans. That was #1.
Search operators are gone…
In the past, typing “horse -black” would return all horses that were not black. The minus before keyword was the content exclusion sign.
Oh and one more thing…
The whole “Google knows you” thing is getting eerie.
The personalized results might mean that each search feels tailored but some users are starting to wonder if Google’s suggesting what they want to find instead of the raw unbiased truth.
It’s leading more folks to check out competitors like DuckDuckGo.
Or even good ol’ Bing.
They offer simpler search engines.
